Since launching Cvent CONNECT in 2015, the new brand and strategy to create an industry thought leader conference was proving successful. Attendance nearly doubled from the previous year and it was time to inspire this new and repeat audience with something fresh. New thematic headlines, topics, sessions, and experiences. Cvent CONNECT 2016 was all about inspiring the industry to try something new.

Client: Cvent

Role: Creative Direction

Execution: Internal Creative Team