Vocus had been making a subtle shift to include Marketing and Social into the industry leading PR software suite. The dominant green swatch received a needed update to a more vibrant and relatable tone along with additional swatches to represent the main product lines. This launch also included an new logo, type face, color palette and fun graphic elements depicting the broader reach of modern communications.

Client: Vocus

Role: Creative Direction, Brand Committee

Execution: Agency, Self